[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.emde.cz\/proc-i-nektere-prohlizece-prestavaji-podporovat-blokovani-reklam\/#Article","mainEntityOfPage":"https:\/\/www.emde.cz\/proc-i-nektere-prohlizece-prestavaji-podporovat-blokovani-reklam\/","headline":"Pro\u010d i n\u011bkter\u00e9 prohl\u00ed\u017ee\u010de p\u0159est\u00e1vaj\u00ed podporovat blokov\u00e1n\u00ed reklam","name":"Pro\u010d i n\u011bkter\u00e9 prohl\u00ed\u017ee\u010de p\u0159est\u00e1vaj\u00ed podporovat blokov\u00e1n\u00ed reklam","description":"Asi se v\u0161ichni shodneme, \u017ee jednou ze zdaleka nejotravn\u011bj\u0161\u00edch v\u011bc\u00ed, se kter\u00fdmi se na internetu setk\u00e1me, jsou bezesporu reklamy, kter\u00e9 na n\u00e1s vyskakuj\u00ed p\u0159i otev\u0159en\u00ed prakticky jak\u00e9koliv webov\u00e9 str\u00e1nky a otev\u0159en\u00ed kter\u00e9hokoliv videa. Nen\u00ed tedy divu, \u017ee se lid\u00e9 sna\u017eili vymyslet zp\u016fsob, jak se jich zbavit. Tak vznikly prvn\u00ed blokova\u010de reklam, a velmi brzy se […]","datePublished":"2024-06-30","dateModified":"2024-06-30","author":{"@type":"Person","@id":"https:\/\/www.emde.cz\/author\/#Person","name":"","url":"https:\/\/www.emde.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"emde.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.emde.cz\/wp-content\/uploads\/internet3_10_10_7.jpg","url":"https:\/\/www.emde.cz\/wp-content\/uploads\/internet3_10_10_7.jpg","height":0,"width":0},"url":"https:\/\/www.emde.cz\/proc-i-nektere-prohlizece-prestavaji-podporovat-blokovani-reklam\/","about":["Web"],"wordCount":401,"articleBody":"Asi se v\u0161ichni shodneme, \u017ee jednou ze zdaleka nejotravn\u011bj\u0161\u00edch v\u011bc\u00ed, se kter\u00fdmi se na internetu setk\u00e1me, jsou bezesporu reklamy, kter\u00e9 na n\u00e1s vyskakuj\u00ed p\u0159i otev\u0159en\u00ed prakticky jak\u00e9koliv webov\u00e9 str\u00e1nky a otev\u0159en\u00ed kter\u00e9hokoliv videa. Nen\u00ed tedy divu, \u017ee se lid\u00e9 sna\u017eili vymyslet zp\u016fsob, jak se jich zbavit. Tak vznikly prvn\u00ed blokova\u010de reklam, a velmi brzy se staly velmi roz\u0161\u00ed\u0159en\u00fdmi. Dnes je pou\u017e\u00edvaj\u00ed prakticky v\u0161ichni u\u017eivatel\u00e9.\u00a0Na to za\u010daly reagovat nejen majitel\u00e9 jednotliv\u00fdch webov\u00fdch str\u00e1nek, kter\u00fdm tak klesal p\u0159\u00edjem z\u00a0reklam, ale tak\u00e9 jednotliv\u00e9 prohl\u00ed\u017ee\u010de. Mnoh\u00e9 z\u00a0nich za\u010daly blokov\u00e1n\u00ed reklam obch\u00e1zet, tak, aby se staly nefunk\u010dn\u00edmi, zvl\u00e1\u0161t\u011b na n\u011bkter\u00fdch webech. D\u016fsledkem pak je, \u017ee lidem jich je zobrazov\u00e1no st\u00e1le v\u00edce, co\u017e je p\u0159esn\u00fd opak toho, co cht\u011bli. Ale pro\u010d to majitel\u00e9 webov\u00fdch prohl\u00ed\u017ee\u010d\u016f d\u011blaj\u00ed?\u00a0\u00a0Je pravdou, \u017ee u webov\u00fdch str\u00e1nek se to d\u00e1 pochopit \u2013 jejich majitel\u00e9 dost\u00e1vaj\u00ed za zobrazov\u00e1n\u00ed reklam pen\u00edze. To plat\u00ed i pro videa, zvl\u00e1\u0161t\u011b pro ta na YouTube. Nen\u00ed tedy divu, \u017ee pr\u00e1v\u011b tyto weby se sna\u017e\u00ed blokova\u010de obej\u00edt v\u00a0podstat\u011b jak\u00fdmkoliv zp\u016fsobem. Pro\u010d to ale plat\u00ed i pro n\u011bkter\u00e9 prohl\u00ed\u017ee\u010de? Jak\u00fd maj\u00ed d\u016fvod k\u00a0tomu, aby n\u00e1s nutily d\u00edvat se na reklamy?\u00a0\u00a0D\u016fvod je v\u00a0podstat\u011b jednoduch\u00fd: tlak webmaster\u016f a tak\u00e9 fakt, \u017ee n\u011bkter\u00e9 z\u00a0nich, nap\u0159\u00edklad Google Chrome \u010di Microsoft Edge, samy provozuj\u00ed weby, kter\u00e9 jsou nav\u00edc hojn\u011b nav\u0161t\u011bvovan\u00e9. Je tedy pochopiteln\u00e9, \u017ee si cht\u011bj\u00ed uchovat p\u0159\u00edjmy z\u00a0reklam. Nav\u00edc t\u00edm p\u00e1dem budou m\u00edt tak\u00e9 v\u00edce investor\u016f, nebo\u0165 ti budou m\u00edt v\u011bt\u0161\u00ed jistotu, \u017ee potenci\u00e1ln\u00ed z\u00e1kazn\u00edci jejich reklamy uvid\u00ed, co\u017e op\u011bt znamen\u00e1 vy\u0161\u0161\u00ed zisky.\u00a0Je tedy jasn\u011b vid\u011bt, \u017ee zde op\u011bt jde p\u0159edev\u0161\u00edm o pen\u00edze. To je ostatn\u011b d\u016fvod, pro\u010d se v\u00a0podstat\u011b nijak nepostihuj\u00ed nejr\u016fzn\u011bj\u0161\u00ed podvodn\u00e9 reklamy, kter\u00e9 se \u010dasto v\u00a0nejr\u016fzn\u011bj\u0161\u00edch podob\u00e1ch objevuj\u00ed \u2013 tedy alespo\u0148 dokud nedojde k\u00a0n\u011bjak\u00e9mu velk\u00e9mu pr\u016f\u0161vihu. B\u011b\u017en\u00ed u\u017eivatel\u00e9 jsou pak jen zp\u016fsobem, jak tohoto zisku dos\u00e1hnout.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d i n\u011bkter\u00e9 prohl\u00ed\u017ee\u010de p\u0159est\u00e1vaj\u00ed podporovat blokov\u00e1n\u00ed reklam","item":"https:\/\/www.emde.cz\/proc-i-nektere-prohlizece-prestavaji-podporovat-blokovani-reklam\/#breadcrumbitem"}]}]